How Influencers and Brands Drive Dollars with Influence Marketing
We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help…
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From TikTok to Instagram Growth – The Influence Marketing Magic of Kroger
Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms…
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Monetizing Video Content for Influencers and Brands
If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws…
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How Big Agencies and Brands Handle Influencer Marketing
Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at…
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Tapping into Twitch – Fertile Ground for Influence Marketing
As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people…
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Can Influence Marketing Save Broadway and The Arts?
Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had…
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Is Influencer Marketing Just Bullshit?
Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from…
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Cracking the Influencer Code
Amanda Russell’s new book, The Influencer Code – How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the…
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The Employees as Influencers – Insights from Adobe
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her…
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The Challenge of Influencer Fraud from an Influencer and Agency Owner
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency.…
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Bridging the Gap Between Influencer Analytics and Brand Measurement
Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how…
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The State of B2B Influence Marketing
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech…
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