How Big Agencies and Brands Handle Influencer Marketing
Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at…
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Tapping into Twitch – Fertile Ground for Influence Marketing
As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people…
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Can Influence Marketing Save Broadway and The Arts?
Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had…
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Is Influencer Marketing Just Bullshit?
Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from…
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Cracking the Influencer Code
Amanda Russell’s new book, The Influencer Code – How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the…
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The Employees as Influencers – Insights from Adobe
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her…
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The Challenge of Influencer Fraud from an Influencer and Agency Owner
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency.…
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Bridging the Gap Between Influencer Analytics and Brand Measurement
Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how…
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The State of B2B Influence Marketing
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech…
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We Have Entered the Age of Influence
This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we…
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Identifying Influencers by Relevance, not Reach
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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The Fertile Ground of B2B Influence Marketing
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent…
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