Creating Remarkable Content & Putting Your Brand Story into Action
We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies…
Read articleWinfluence Podcast
Ideas on influence. Conversations that move marketing forward.
Interested in sponsoring Winfluence? See our audience insights page for more.
How Your Brand’s Story Informs the Influencers You Choose
We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive…
Read article
Influencers are the Enterprise
The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix…
Read article
The Agency that creates influencers … and spicy coffee?
If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
Read article
Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?
There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
Read article
How Primal Branding Can Help Brands of Any Kind, Including Creators
Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
Read article
The Incredible Journey to Influence of Kevin Marcus Miller
I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time…
Read article
Bridging Internal and External Gaps in Communications in Communities of Color
Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In…
Read article
A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart
We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I…
Read article
The Shift Toward Performance-Based Advertising Is Borderline Criminal
There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at…
Read article
What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India!
TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or…
Read article
What Impact Does AI Have on Influencer Marketing?
If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not…
Read article