The Linchpin of Influencer Marketing: The Agency Strategist
Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at…
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Ideas on influence. Conversations that move marketing forward.
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Turning User-Generated Content into Your Brand’s Strength
If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those…
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Enough About Me … I Need to Know About You
I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show.…
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Someone Has Made a Content & Business Management Platform for Creators
I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I…
Read articleHow Not to be a Terrible Podcast Guest
I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly…
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Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think
It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image…
Read articleEveryone is Up-In-Arms About De-Influencing … And Shouldn’t Be
It’s been a while since I’ve offered up a commentary episode and since the main interview episodes of Winfluence are now also in video, I’ve given some thought…
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The Gap in Creative Concepts and Strategy in Influencer Marketing
Before we jump into this episode, a note for the listeners: Winfluence is now available as a video show. If you’d like to see the magic as well…
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How to Make Your Live Streams and Webinars More Engaging
Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do…
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Valuing Influencers for Big Brands & Startups
Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers…
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Building Influence in Brand Communities
We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn…
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How to Get First-Party Data From Your Community With Their Permission
If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want…
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