Understanding the Buying Brain with Neuromarketing
The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of…
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Meltwater Unveils Podcast Monitoring
Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your…
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The Most Creative Public Relations Move You Can Make
The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of…
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How to Build Influence in B2B Marketing
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C…
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Ideas on Optimizing Content Through Constant Evolution
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I…
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What can Groupon do for your marketing?
Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at…
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Master Your Mornings For Time Management
You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits…
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Driving Revenue Leaps Without Driving Yourself Insane
Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so.…
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Is your product or service’s pricing structure right?
Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a…
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Where is Word of Mouth Headed in 2020?
Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno…
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Understanding the Difference in Branding, Marketing and Advertising
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a…
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How to Turn Your Fans Into Customers with David Meerman Scott
David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which…
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