The Ratings and Review Marketplace for Agencies
Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help — and which competes with them for…
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Building a Content Performance Culture
Does your brand or agency have a content performance culture? It needs one. Christoph Trappe‘s latest book, Content Performance Culture, outlines how to build a culture where content…
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Managing e-Commerce in a COVID-19 World
Gavin Jocius knows a thing or two about e-commerce. The former general manager of the art division at CafePress, also known as Canvas on Demand, helped that business…
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Deep Dive Into Influencer Marketing with Danielle Wiley
Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer…
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Joining the Context Marketing Revolution
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about…
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Polk Fiction Could Become a Crowdfunded Sit-Com
Toni Deckers is trying to build a crowdfunded sit-com. Yep. You read that right. The actress and jazz singer, who happens to be the wife of my No…
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Balancing Direct and Retail Channels in an Amazon World
Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of…
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Influencer Profile: Whit Honea
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up…
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Everything You Need to Know About Stock Photography
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder…
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Dove Men+Care is a Rare Brand Using Marketing for Social Change
Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at…
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Adventure Brands and Corporate Marketing with Holly Spaeth
There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate…
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Influencer Profile: Kentucky Taste Buds
Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have…
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