Understanding IP Targeting for More Effective Ad Spend
What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices…
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How to Get More Email Responses
Someone asked me last week, “How do I get more email responses?” That’s a good and timeless question. Salespeople spend all day cold calling and cold emailing prospects…
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Everything You Need to Know About Online Reputation Management
If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all…
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Corporate Content Strategy is Not Brand Content Strategy
There’s a difference between brand content strategy and corporate content strategy. And perhaps none know that better that Kevin Hunt of General Mills. Kevin joined me on Go…
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The Power of Infographics – Brian Wallace on GAC
Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing has built a nice agency around them. Not only are infographics not a fad,…
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Marketing to Generation Z – Sarah Weise on Go Ahead Caller
Marketing to Gen Z is an imperative for today’s brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for…
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How to Decide Which Social Media Management Software is Best
Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I…
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An Idea to Curb Distracted Driving
We need more ideas to curb distracted driving. I commute back and forth between Lexington and Louisville, Kentucky, on a regular basis and the sheer number of people…
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Do All Small Businesses Need a Website?
Do all small businesses need a website? You’d think that a digital marketing guy would answer, “yes.” But my answer is actually “no.” But it’s really the difference…
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INFLCR Shows Us Influencer Marketing for Sports Teams
Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets…
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The Future of Web Development for Marketers
Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the…
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Social Media Campaigns, Engagement and Marketing with Tod Meisner
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and…
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