Beware of Google My Business Scammers
My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects…
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What You Should Know About New Personal Data Protection Laws
As if GDPR wasn’t enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company,…
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What Can the Automotive Industry Teach Us About Digital Marketing
Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for…
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The FTC Issues New Disclosure Clarification for Influencer Marketing
The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures…
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Defy Expectations: Be a Pink Goldfish
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new…
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ABYL – Always Build Your List
In sales, the phrase is “Always Be Closing.” In marketing it should be, “Always Build Your List!” Building your email marketing list is the one, always on, aways…
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That Time I Gave Ted Kennedy Booze
Yes. You read the headline right. I once gave Ted Kennedy booze. I was 10. Years old. True story. Thanks to some weather issues that impacted my guest…
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It’s Time to Get Into TikTok
TikTok is one of the fastest growing social networks and it is high time we paid attention to it. Think I’m kidding? Check these numbers out: 500 million…
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Building Communications Strategies for Growth
Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and…
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How a Dentist Became a Content Marketing Star
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s…
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What is the Self-Reliant Entrepreneur?
John Jantsch‘s latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It’s a daily devotional approach to business with inspiration…
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Can You Update Your Website? You’d Better Be Able To!
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under —…
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