In my Small Business, Smart Marketing Workshops, I tell the audience the strategic point of consumer-facing digital marketing should be to get your prospective customer’s email address. Once…
Read articleYour small business email newsletter may be the most important weapon in your digital marketing arsenal. Once you have a prospective customer’s email address, preferably because they gave…
Read articleThere’s a big hurdle to get over or around in social media for small business. It’s a counterintuitive step we all have to take to prove to our…
Read articleAs we’ve discussed before, understanding Yelp reviews can be a nightmare for a small business. For years now, there have been countless stories of small businesses claiming Yelp…
Read articleA reader asked if she should reveal that she is behind a political-focused Twitter account. She isn’t doing anything subversive – just poking a little fun at politicians.…
Read articleOur focus on helping small businesses with their digital marketing takes a leap forward today! I’m proud to announce a new event product you can bring to your…
Read article“I just don’t get social media,” one small business owner told me recently. He was lamenting the fact that if it doesn’t lead to direct revenue, then he…
Read articleKeeping up with the Joneses is a hard task. In business, keeping up with your competition is an even greater risk. Not because your competitors might have more…
Read articleMany small businesses need foot traffic more than they need leads. For them, digital marketing seems like an bother more than a necessity. Your business may not need…
Read articleA vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and…
Read articleGPS is a wonderful thing. I revel in the fact that anytime someone tries to give me directions I can just hold up a hand and say, “No…
Read articleMost small businesses think building a lead generating website takes thousands of dollars and hours of work. But all you need to have a lead generating website is…
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