Like Music, The Perfect Marketing Mix Takes Time
Recording a song or an entire album can take weeks, months, even years depending on lots of variables. While it is true that some bands can go into…
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How does your small business nurture leads?
Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In…
Read articleYelp Reviews are Still a Problem for Small Businesses
Yelp reviews can make or break a small business, especially a restaurant or new business. But like most review sites, what is a small business to do when their…
Read articleThe Most Important Small Business Resolution You Can Make
New Year’s resolutions aren’t just for people, you know? What bout your New Year’s small business resolution for 2017? Sure, you have goals and objectives, strategies and tactics…
Read articleThe Best Gift You Can Give Your Small Business
Small business branding is typically an accident. The business is born out of a passion to perform a specific craft or serve a specific consumer. You love computers, so you…
Read articleCreate customer loyalty with your own loyalty loop
If you’ve followed or read my work very long you know that I don’t do a lot of book reviews. When I do, you should pay attention to…
Read articleWhat digital value proposition can your small business provide?
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the…
Read articleSmall business success starts with your website
For you to be successful with digital marketing as a small business, you still have to start with your small business website. Certainly, it is possible to make…
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