What Does Business Podcast Production Cost?
Compare podcast editing, managed production and show development costs. Learn what changes the quote and how to budget for a business podcast.
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Your Website Isn’t Enough Evidence
SEO delivers links. AEO delivers answers. Jason Falls explains why useful social content and credible creators belong in your AI search strategy.
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Your Product Is Not a Production Budget
UGC creators expect payment beyond product. Jason Falls explains how brands can budget for reliable content production, rights and usable assets.
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Winfluence Has a New Name, a New Home and a Bigger Tent
Winfluence with Jason Falls expands beyond influencer marketing to help small businesses build influence through content, search, social listening and responsible AI.
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Your Small Business Website Should Give Orders
One hundred percent of the people who describe to me what they want their small business website to do have it all wrong. In fact, they have it…
Read articleHow The Gig Economy Can Help Small Businesses
The explosion in technology solutions in the last 15 years has created a world where specialized skills are commoditized. WordPress made creating websites simple and cheap. Freshbooks help…
Read articleSmall Business, Smart Marketing Workshop Comes to Hazard
I’m excited to tell you that we’ve officially scheduled another Small Business, Smart Marketing workshop! The next one will be Monday night, June 26 in Hazard, Ky., at…
Read articleThis is How to Use Social Media for Sales
On Wednesday, I have the honor of speaking to a group of salespeople from a large company. They’ve asked me to explain how to use social media for…
Read articleWhat Does Agile Marketing Mean for Small Business?
I’ve been pondering the concept of agile marketing for a while now. Taylor Trusty, Leslie Radcliffe and I chatted about the topic on Blackstone Media’s podcast back in…
Read articleThe Easy Way to Measure Twitter for Small Business
How do you measure Twitter for Small Business? Is it the number of followers you have? What about the number of retweets each Tweet gets? Or the reach…
Read articleAll LinkedIn Does is Deliver Qualified Leads
Every business wants qualified leads. If you don’t use that term, then you want customers lathered up and ready to buy, but they can still be described as…
Read articleUse Tiers to Prioritize Small Business Content Marketing
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising.…
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