Influencer Marketing Strategy from a Global Perspective
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell…
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The New Influencer Creative Brief
What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t…
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Discovering the Next Level of Influencer Audience Building with Branded Apps
If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to…
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What a Hollywood Actress Has to Say About Influencers
Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern…
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Exploring the Mechanism of Influencer Talent Management
The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential…
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The Professors Behind Influencer Marketing’s First College Textbook
Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing…
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The Difference in Celebrities and Influencers
Kim Kardashian is not an influencer. None of the Kardashian-Jenner clan are. Neither is Cristiano Ronaldo. Nor Shaq, Nicki Minaj or Taylor Swift. All of these people are…
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Creating Influence Marketing’s First Brand Review Site
If you’ve ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great…
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The Power of Empathy in Brand Storytelling
What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now,…
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The Advantage of White Lists and Dark Posts for Influencer Marketing
At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting…
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How to Get Hyper-Local with Influence Marketing
You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is…
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The Advertising World’s Big Miss with Influencer Marketing
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout.…
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