Ideas on influence. Conversations that move marketing forward.
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Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency.…
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Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software…
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Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how…
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Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech…
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This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we…
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Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent…
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Just a few days after my Winfluence interview with Onalytica’s Alistair Wheate, his company announced the first major philosophical advancement in influencer marketing in years. Onalytica playfully announced…
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Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly…
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Congratulations to the five winners of the Get.Online With Your Idea Domain Contest! We announced the five winners Tuesday morning on Digging Deeper and five lucky people have…
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As I perused the data coming from another survey of influencers about the state of influencer marketing, I kept thinking, “Yeah, this sounds right.” Just over 80 percent…
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I’ve never considered myself an SEO expert. But I do have to manage search engine optimization for clients and use SEO tools on a daily basis. As a…
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