How a B2B Company Became an Influencer
Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had — one with Carter Hostelley and…
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The Essence of Tamar – The Fragrance and Long-Time Influencer
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people…
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The Ultimate Personalization Strategy for Influencer Outreach & Audience Building
There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to…
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Advice for Influencers & Brands from an Original Influencer
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright…
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Evolving Influence Software Beyond Social Influencers
AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great…
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The Sophistication of B2B Influence Marketing
There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel…
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Advertising Doesn’t Work, But Advertising Does Work
Freakonomics’s two-part radio and podcast episodes called “Does Advertising Actually Work” (Part 1, Part 2)has raised a few eyebrows from agencies and clients alike. It’s one thing for…
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Breaking Down Trend, a Curated Influencer Marketing Platform
The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks…
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One Influencer’s Superior Success Method
Aaron Anastasi has one of those faces you think is very familiar, but you can’t quite place it. Until you do. He’s a working actor who has played…
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Advice for Influencers from Brands and Agencies
Connecting brands to influencers has become a big part of my job. But part and parcel to that is working the other way and connecting influencers with brands.…
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The Brain Science Behind Influence and Influencer Marketing
Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into…
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Turning Executives into B2B Influencers
For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what…
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