How to Setup Switcher Studio with Restream.io (VIDEO)
If you watch Digging Deeper each week, you know that I use Switcher Studio for my production software. I’ve also recently added Restream.io as our distribution software, and…
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How is Kroger handling COVID, Social Issues and Influencer Marketing?
This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics.…
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New Australian influencer standards beat out U.S. for industry leadership
The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the…
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Measuring creative, influencers and more with Christopher Penn
Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris…
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Are we in the Age of Influence?
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging…
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How Influencers Can Survive the COVID-19 Pandemic
Will influencers survive the COVID-19 pandemic? That question seems to be a recurring theme today. Many brands are pausing spend. Some are cutting marketing budgets for the year.…
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What does making creativity your business advantage mean?
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now…
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Why You Can’t Believe Mainstream Media About Influencer Marketing
You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The…
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Think Influencers are Fake Now? Wait Until You See What’s Coming!
The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer…
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Influencer Marketing Global Spend Dip Not As Alarming As Expected
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of…
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Marketing Tips from a Purpose-Driven Marketer
Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in…
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Marketing Challenges in the Hemp Industry
James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his…
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