Influencer Profile: Whit Honea
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up…
Read articleWinfluence Episodes and Articles
Ideas on influence. Conversations that move marketing forward.
Interested in sponsoring Winfluence? See our audience insights page for more.
Everything You Need to Know About Stock Photography
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder…
Read article
Dove Men+Care is a Rare Brand Using Marketing for Social Change
Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at…
Read article
Adventure Brands and Corporate Marketing with Holly Spaeth
There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate…
Read article
Influencer Profile: Kentucky Taste Buds
Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have…
Read article
Understanding the Buying Brain with Neuromarketing
The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of…
Read article
Meltwater Unveils Podcast Monitoring
Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your…
Read article
The Most Creative Public Relations Move You Can Make
The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of…
Read article
How to Build Influence in B2B Marketing
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C…
Read article
Ideas on Optimizing Content Through Constant Evolution
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I…
Read article
IZEA Continues Influencer Innovation Into Brand Analytics Realm
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of…
Read article
What can Groupon do for your marketing?
Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at…
Read article