If You Do Software or Sales Demos, Please Read This
For the last 8-10 years or so, I have been an informal analyst of sorts in the social technology space. As a result of that, I’ve had to…
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The 2015 Pricing Guide To Getting Marketing Done
NOTE: The 2015 Marketing Pricing Guide inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines and executional needs. Please see…
Read articleCrisis Communications: Social Media Destroys Consumer Objectivism
The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that…
Read articleDrinking The Podcast Kool-Aid, But Not Making It … Yet
I am not a regular podcast listener. They tend to aggravate me. Understand that it’s not that I don’t like the content or the hosts or even most…
Read articleAllState Sparks Mayhem For Social Media Users
The Sugar Bowl, generously sponsored by AllState Insurance New Year’s Day, was certainly the more entertaining of the two national semifinal football games. But for social media users…
Read articleWhat Hath Social Media Wrought?
In the coming year, the average American will consume 15.5 hours of media every day. We’ve come quite a long way from the 57 Channels (And Nothin’ On)…
Read articleWho Are You, And How Did You Get On My Facebook Feed?
If you’re like me, you need to see a psychiatric professional. But if you share the same experience I do on Facebook, you see a lot of people in…
Read articleHow To Explain Hashtags To Your Grandmother
I am asked a lot of questions about things people see on the Interwebs. It seems like nearly every Thanksgiving, Christmas or Arbor Day a relative corners me…
Read articleThe Idiot Magnet Facebook Killers
Once a year or so someone comes out with the newer, better, faster, smarter social media platform. And it is often billed as – wait for it –…
Read articleNoted Ad Guy Says Ad Guys Don’t Exist Anymore
“I think being an ad guy doesn’t really exist anymore, does it?” That was the rhetorical answer Steven Grasse gave in my recent interview with him for ThisMoment…
Read articleOriginality, Plagiarism and the Synthesis of Ideas
Almost as if planned, my first post on the new blog stirred up some level of controversy. In the comments section of a Facebook share of the post by my…
Read articleThe Smallness of Our World
Keep in mind this may be the first time I’ve used the word “azure” in a sentence. But that is the only apt description of the color of…
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