What’s in a nickname?
Most people don’t call me by my name. My wife even calls me, “Jay” or “Jase” as if the extra “on” is burdensome. But it’s not just her.…
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The key to an effective announcement is the ‘why’
A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each…
Read articleMore Social Technology Contraction as Sysomos Acquires Expion
My consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution…
Read articleBrand Embassy reverses trend, offers small business customer service solution
The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding.…
Read articleThe Problem with Trusting Content on Facebook
When you think about it quickly, the news from a study from Acquity Group released last week that says Facebook is the most trusted media channel for content…
Read articleThe biggest problem with social software
The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand…
Read articleA sure-fire way to spot an SEO fraud
Chances are you have received a few (or a few dozen) emails before that start off with something like this: “We’ve noticed that your business doesn’t rank well…
Read articleThere’s no shame in unsubscribing
I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his…
Read articleHolonis offers decent all-in-one web solution for small business
There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy…
Read articleGet rid of the office mind games
A friend has a problem with her boss. He feels threatened by her. She’s smarter, more hip to technology and has brought the company substantial business. She’s in…
Read articleThe most simple trick to make your emails work
My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to…
Read articleChoosing the right social network for your business
My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media.…
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