Framing The Blogger-PR Relationship Differently
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and…
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Are Social Media and Digital Marketing Certification Programs Credible?
My friend Susan Dunlap shot me an email last week and asked the following: Wondering if you have an opinion of Digital Media and Marketing certificate programs. NYU…
Read articleWhy I’m Not Writing A New Book … For Now
The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve…
Read articleThe Good and Bad of Raising the Content Marketing Bar
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such…
Read articleG2Crowd Publishes New Social Media Management Software Report
Hootsuite, Tweetdeck and Sprout Social are the three social media management solutions that appear atop the G2Crowd list of solutions for the spring of 2015. These three tools…
Read articleNew Influencer Campaign Tool The Shelf Shows Promise
The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth…
Read articleThoughts on Meerkat … via Meerkat
So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter…
Read articleThe Teen Angst Irony of Social Marketing
There’s little argument that social media has changed the way we think about business, about marketing and about consumer behavior. Whether or not most businesses have figure out…
Read articleJoin The Movement To #updatecanspam And Refine PR Spam
The public relations world that does know me, knows I like to kick up dust. In fact, my first national speaking engagement was a talk with Cision’s Heidi…
Read articleA Practical Reaction To Business Valuation and Investments
It’s become an amusing hobby of mine to pick on Jeremiah Owyang for his giddiness over what he calls the “collaborative economy.” Services that, through some aspect of…
Read articleGood Advertising Does Work
And here we are, the day after Super Bowl XLIX. It’s back to the grind for the social media talking heads, the digital marketing gurus and the PR…
Read articleFark.com Founder Curtis Now Hopes To Disrupt Government
Independent candidates fight an uphill battle in any election. It’s as if they’re driving against a blinding snowstorm of big company money and contributions, nonchalant dismissal as legitimate…
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