Oracle’s Rosner Talks Influence Marketing in Silicon Valley
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I’ll interview some of the experts and…
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Media Bias Towards Influencers Lets Federal Government Attack Slip By
The headline of last week’s press release from the U.S. Attorney’s Office of the Eastern District of New York issued another setback in the mainstream understanding and acceptance…
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The Magic of Celebrity Product Placement as Influence Marketing
Is a celebrity an influencer? By that, I mean someone that falls into the category of influencer marketing? Or is celebrity endorsement a category in and of itself?…
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Is Facebook Killing the Influencer Economy?
Is Facebook set to kill the influencer economy? That question arose during my recent conversation with Gary Arndt of Everything Everywhere and the Everything Everywhere podcast, and it’s…
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How to Hijack the Super Bowl with Influence Marketing
You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of…
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What Every Influencer Needs to Know About the Law
One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate…
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12 Podcasts Influence Marketing Practitioners Shouldn’t Miss
One look at my articles and social posts and you can probably tell I’m a bit of a podcast nut these days. I wasn’t for a long time.…
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Discovering Public Relations Redefines PR in the Influence Era
Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of…
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The State of Influencer Marketing is that it’s finally growing up
Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators…
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The 19-Year-Old Setting the Influencer Marketing World Ablaze
If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest…
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A Deep Dive into Influence Marketing with Find Your Influence
There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence…
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Do Older PR Pros Ignore Influencer Marketing?
My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t…
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