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Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its…
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One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the…
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When you are invited to be on a podcast, you should really prepare to be a good podcast guest. That’s not just making sure you have your talking…
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When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing…
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The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in…
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Well, today is in the books. February 23, 2021 was the official launch day for Winfluence – Reframing Influencer Marketing to Ignite Your Brand. And what a day…
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Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs…
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The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast…
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Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or…
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The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms…
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It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media…
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It’s amazing how different my inbox changed since Monday. My first contribution to Entrepreneur in a few years goes live and suddenly PR folks everywhere want to bend…
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