Ideas on influence. Conversations that move marketing forward.
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Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the…
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If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer…
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One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in…
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In the early chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I cite the Edelman Trust Barometer a few times. It is important in a…
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Winfluence – Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I’ll interview some of the experts and…
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The headline of last week’s press release from the U.S. Attorney’s Office of the Eastern District of New York issued another setback in the mainstream understanding and acceptance…
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Is a celebrity an influencer? By that, I mean someone that falls into the category of influencer marketing? Or is celebrity endorsement a category in and of itself?…
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There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with…
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Is Facebook set to kill the influencer economy? That question arose during my recent conversation with Gary Arndt of Everything Everywhere and the Everything Everywhere podcast, and it’s…
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You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of…
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One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate…
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One look at my articles and social posts and you can probably tell I’m a bit of a podcast nut these days. I wasn’t for a long time.…
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