Discovering Public Relations Redefines PR in the Influence Era
Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of…
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The State of Influencer Marketing is that it’s finally growing up
Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators…
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The 19-Year-Old Setting the Influencer Marketing World Ablaze
If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest…
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How To Be a Good Podcast Guest
If you’re going to be a guest on a podcast, you need to know how to be a guest on a podcast. It’s easy to think, “Oh, we’re…
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A Deep Dive into Influence Marketing with Find Your Influence
There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence…
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Do Older PR Pros Ignore Influencer Marketing?
My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t…
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Is Influencer Marketing Just Social SEO?
Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product…
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How and When to Scale Influence Marketing Programs
There are two points in an influence marketing campaign or program when scale is a question. At the beginning and in the middle. But for many brands and…
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The Role of the American Influencer Council, Influencer Marketing’s Trade Association
You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group…
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Five Influence Marketing Trends to Watch in 2021
If 2020 were a guy at a bar, he’d be the sleaze bag groping any woman that passed by and then growling, “You gotta problem?” to anyone giving…
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Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator
C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s…
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The Not-So Technical Guide to Switcher Studio
In case you missed my live stream presentation of the Not-So Technical Guide to Switcher Studio on December 17, I’ve embedded the recording here. This collaboration with Switcher…
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