You Don’t Need a Tool to Measure Social Media
The problem of how to measure social media is we’re all convinced you need a tool to do it. This is because the software companies out there who have…
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The Case Against Conventional Wisdom
You hear a lot of conventional wisdom as a small business owner. It typically comes from people trying to give you advice on how to be successful. This…
Read articleThe Easy Way to Measure Twitter for Small Business
How do you measure Twitter for Small Business? Is it the number of followers you have? What about the number of retweets each Tweet gets? Or the reach…
Read articleAll LinkedIn Does is Deliver Qualified Leads
Every business wants qualified leads. If you don’t use that term, then you want customers lathered up and ready to buy, but they can still be described as…
Read articleHow Much Should You Spend on Small Business SEO?
How much money should y0u spend on small business SEO? Super alert reader Emmerey Rose asked this great question in response to our discussion about ranking well in search.…
Read articleThe Social Media Lesson SXSW Taught Me
Monday of interactive weekend at South-by-Southwest is typically the day the social media and digital marketing crowd wakes up and realizes they aren’t in college anymore and that…
Read articleThe 2017 Marketing Pricing Guide
NOTE: The 2017 Marketing Pricing Guide and its predecessor from 2015 inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines…
Read articleThe Danger of Personal Branding
My friend Mark Schaefer’s new book on personal branding, Known, tells you how to market yourself in today’s digital world. It’s good advice from someone who knows. Mark has…
Read articleUse Tiers to Prioritize Small Business Content Marketing
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising.…
Read articleWhat is Social Capital and How Do You Earn It?
I gave feedback on a video this week telling the recent small business workshop attendee I wouldn’t exactly call it “social capital.” Before I step on anyone’s sensitivities, please…
Read articleRanking Well in Search is the Top Priority for Your Small Business
The top priority in digital marketing for any small business is ranking well in search. It doesn’t matter how much you love social media, how fun it is…
Read articleHow To Avoid Spam Filters With Your Small Business Emails
In my Small Business, Smart Marketing Workshops, I tell the audience the strategic point of consumer-facing digital marketing should be to get your prospective customer’s email address. Once…
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