Finding Value Relationships for Small Businesses
A friend and business partner recently said to me, “There’s nothing better than doing business with someone with common values.” An interesting and valid perspective, for sure. It’s…
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How Often Should You Send a Small Business Email Newsletter?
Your small business email newsletter may be the most important weapon in your digital marketing arsenal. Once you have a prospective customer’s email address, preferably because they gave…
Read articleThe Big Hurdle in Social Media for Small Business
There’s a big hurdle to get over or around in social media for small business. It’s a counterintuitive step we all have to take to prove to our…
Read articleUnderstanding What You Can Do About Yelp Reviews
As we’ve discussed before, understanding Yelp reviews can be a nightmare for a small business. For years now, there have been countless stories of small businesses claiming Yelp…
Read articleThe Insanely Easy Way to Show Your Work on Your Small Business Website
A home contractor asked me last week how he could make his website better at attracting potential home builders or remodelers. I asked if he currently has…
Read articleThe Small Business Gut-Check Guide to Mixing Personal Opinions in Social Media
A reader asked if she should reveal that she is behind a political-focused Twitter account. She isn’t doing anything subversive – just poking a little fun at politicians.…
Read articleHow to Produce a Writing Assignment for the Digital Age
The writing assignment is part of my every day life. My digital marketing consulting business often focuses on creating content for enterprise clients. That content comes in the form…
Read articleYou Can Learn a Lot from the Super Bowl
Every year it seems, one of the Super Bowl advertisers does something to give us all great small business lessons. Yesterday’s game was no different. 84 Lumber was yesterday’s…
Read articleOur Mic-Drop Society is Killing Us
The path of one-upmanship is a treacherous road. You either have to keep improving, almost exponentially, or eventually you’ll lose. Alas, our society is too far down the…
Read articleSmall Business, Smart Marketing Workshop Launches Feb. 24
Our focus on helping small businesses with their digital marketing takes a leap forward today! I’m proud to announce a new event product you can bring to your…
Read articleHow to “Get” Social Media for Small Business
“I just don’t get social media,” one small business owner told me recently. He was lamenting the fact that if it doesn’t lead to direct revenue, then he…
Read articleHow Much Does Your Competition Matter?
Keeping up with the Joneses is a hard task. In business, keeping up with your competition is an even greater risk. Not because your competitors might have more…
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