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Many small businesses need foot traffic more than they need leads. For them, digital marketing seems like an bother more than a necessity. Your business may not need…
Read articleA vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and…
Read articleOn Wednesday of this week, I turned 44 years old. I don’t say that for acknowledgement. My birthday isn’t a big deal anymore. My kids make more of…
Read articleFinally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally…
Read articleGPS is a wonderful thing. I revel in the fact that anytime someone tries to give me directions I can just hold up a hand and say, “No…
Read articleMost small businesses think building a lead generating website takes thousands of dollars and hours of work. But all you need to have a lead generating website is…
Read articleHumanizing marketing automation is one of those topics I get really passionate about. The term “marketing automation” actually irks me. To think that your customers are so unimportant…
Read articleRecording a song or an entire album can take weeks, months, even years depending on lots of variables. While it is true that some bands can go into…
Read articleContrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In…
Read articleYelp reviews can make or break a small business, especially a restaurant or new business. But like most review sites, what is a small business to do when their…
Read articleNew Year’s resolutions aren’t just for people, you know? What bout your New Year’s small business resolution for 2017? Sure, you have goals and objectives, strategies and tactics…
Read articleSmall business branding is typically an accident. The business is born out of a passion to perform a specific craft or serve a specific consumer. You love computers, so you…
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