The 5% Method to Optimize Your Marketing
We live in a sea of noise. Whether it’s the cacophony of it that is our social media feeds or the multitasking nightmare of our daily to-do list,…
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Create customer loyalty with your own loyalty loop
If you’ve followed or read my work very long you know that I don’t do a lot of book reviews. When I do, you should pay attention to…
Read articleWhat digital value proposition can your small business provide?
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the…
Read articleSmall business success starts with your website
For you to be successful with digital marketing as a small business, you still have to start with your small business website. Certainly, it is possible to make…
Read articleHow important are online reviews to your small business?
Dawn Wigginton is a dynamite online and offline media mind here in Louisville. We were chatting recently and she had a client recently who asked her how much…
Read articleHow small businesses can use social sharing to build their networks
A mortgage broker called me yesterday to ask for some advice on social sharing after hearing me speak at a recent event. She works for a bank in a…
Read articleMy small business mea culpa
You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points,…
Read articleIs there work-life balance in marketing?
The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it…
Read articleHootsuite adds social advertising integrations
For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced…
Read articleWhy do you write?
We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one…
Read articleWhy Your Business Needs Funnel Cake
Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer.…
Read articleReview: Travelpro Crew 11 22-inch Spinner Suitcase
You may have seen a Facebook Live post from me last month showing off a fancy new Crew 11 22″ expandable spinner carry-on from Travelpro Luggage, courtesy of my pal,…
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