Why Vanity Metrics Don’t Matter
If you’re still focused on vanity metrics for your brand, you’ve missed the boat. Vanity metrics no longer matter. They’re useless. And I’ll tell you why. Now that…
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The Importance and Challenges of Facebook Topic Data
Facebook announced it was opening anonymized conversations for data analysis in March of 2015 and social listening platforms have since been scrambling to offer the feature. They’re forced…
Read articleReconstruct Your Model To Refresh Your Motivation
Winging it is something I’ve become quite good at. The DNA of being able to just fly by the seat of my pants comes from my younger days…
Read articleThe Big Opportunity In Social Technology Nobody Is Taking
There is a huge opportunity in social technology that nobody is jumping on. I’ve lamented it before and will continue to do so. The honest truth is that…
Read articleHow Are Brands Using Social Listening?
Thursday night in Chicago, I will emcee and host a panel discussion on social analytics and listening for NetBase featuring an impressive group of digital marketing minds. Rick…
Read articleIs Paid Social Content The Downfall of Brands?
A Fortune 500 social media director and I were chatting last week and she said something quite profound. We were talking about her brand’s approach to organic vs.…
Read articleHow Social Listening Can Inform Your Creative Brief
The case studies around social listening always fascinate me. Even the tried-and-true customer service saves that make everyone feel warm and fuzzy about social media. But when a…
Read articleThe Biggest Problem With Your Social Is Personality
At a B2B panel discussion yesterday at the Midwest Digital Marketing Conference (#MDMC) our venerable moderator, Steve Bauer of FleishmanHillard asked what the biggest problem was facing social…
Read articleWhy Google Must Now Fear Facebook
I’ll admit I’m not a technician. What I mean by that is I don’t know how to write code. I’m an observer and user of technology. I can…
Read articleThe Irony of Today’s Influencer Marketing Landscape
In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I…
Read articleThe Hard Truth Content Marketers Must Face
There’s a hard truth content marketers are facing in the industry today. For all our poking and prodding, evangelizing and convincing about the benefits to brands and businesses of social…
Read articleWe Must Redefine Mobile to Succeed with Mobile Marketing
What do you think of when I say “mobile?” What about “mobile marketing?” That’s the problem. We think of mobile as a device. Whether an iPhone or an…
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