How social marketing has changed … and hasn’t
Yesterday’s call to action to tell me what you wanted me to share yielded some impressive topics for me to ponder. I guess that goes to show you…
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Getting Back To The Basics
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary…
Read articleHug Your Haters Reinvents Customer Service, Business Book Authorship
I often hate Jay Baer. Anyone who has met him, or knows that he and I are friends, is probably shocked by that. Jay is not a hate-able…
Read articleLicense Instagram Photos With Lefty
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to…
Read articleThe Anti-Marketing Marketing of CHAOS, Workfront’s Clever New Campaign
It’s not hard for a good content marketing effort to get my attention. If it’s clever, funny or disruptive in some way, I typically notice. Workfront’s new CHAOS…
Read articleDrumUp Offers Simple, Easy Social Sharing
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share…
Read articleSysomos Launches New Product Suite Including Powerful Influencer Mapping Tool
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential…
Read articleSysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure
When Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were…
Read articleTwitter Dominates Social Listening Reports, But Does It Matter?
You would be hard pressed to produce a social listening report these days that didn’t show Twitter as your top conversation source, regardless of the topic. What’s more…
Read articleWriber Set to Become The Writer’s Block Cure-All For Brands
Marketing software is typically only as good as the user implementing it. Except when it’s better than that. Machine learning and natural language processing can get many marketing…
Read articleHow to Write Like A Human (Or Sound Like One On Social Media)
There are no style guides to social media writing. There are no rules or tips or tricks. Plenty of gurus and software companies have written articles like, “How…
Read articleIs Social Listening Innovation Possible?
Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my…
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